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Joanna Lawrence

Partner

Melbourne

Joanna is a highly experienced IP lawyer who advises clients on contentious and non-contentious IP matters.  Clients value her ability to combine deep technical expertise with strong sector knowledge and a client-focused approach to deliver smart, tailored advice.

A trade mark specialist, Joanna assists clients with brand inception through to protection and enforcement, alongside advising about domain names, advertising compliance, copyright, designs and confidential information.   She also brings expertise in the niche area of food and beverage law, advising clients across a broad spectrum of food safety, labelling and marketing matters.

Joanna enjoys the opportunity to connect with clients at all levels.  She has a strong commitment to Pro Bono work, assisting pro bono clients with trade marks, copyright, IP licensing and Indigenous IP matters.  She also regularly provides training on topics including consumer law, advertising compliance, trade promotions, and food labelling and safety.

 

  • +61 438 988 843
  • +61 3 9605 0977

Memberships, Accreditation and Activities

  • Silver ranking, Prosecution and Strategy, World Trademark Review 1000 Guide
  • Silver ranking, Enforcement and Litigation, World Trademark Review 1000 Guide
  • Distinguished Advisor, Advertising & Marketing 2025, Financier Worldwide Magazine
  • Recommended Lawyer, Contentious IP, Doyles Guide
  • Member of Intellectual Property Society of Australia and NZ (IPSANZ)
  • Member of International Trademark Association (INTA)
  • Member of INTA Leadership Committees for Geographical Indications and Pro Bono (-2025)
  • Masters in IP Law, University of Melbourne
  • LLB and BA, University of Canterbury

Expertise

Joanna’s expertise includes:

  • IP Advice: trade marks, domain names, copyright, designs, plant breeders rights (PBRs), geographical indications (GIs), confidential information
  • Trade Mark Portfolio Management: advising on availability, registrability and ownership, filing/prosecuting national and international applications, filing/defending oppositions, non-use removal and infringement actions
  • IP Licensing and Assignments
  • Commercial IP: advising on IP and confidential information aspects of corporate transactions, franchising, restructuring and insolvency matters, including IP audits, due diligence and documentation
  • Domain Names: filing auDRP and UDRP complaints and advising about eligibility, registration and transfers
  • IP Enforcement and Disputes: advising on IP infringements and managing disputes, negotiating co-existence and settlement agreements
  • Marketing and advertising: reviewing campaign materials for compliance with Australian Consumer Law (ACL) and Ad Standards codes and identifying IP issues
  • Trade Promotions: advising on games of skill and games of chance, T&Cs, permits and exemptions
  • Food and Beverage: labelling and marketing reviews and advising on compliance with Food Standards Code, ACL and Ad Standards codes
  • Food Safety: advising on food safety offences and product recalls

Memberships, Accreditation & Activities

  • Silver ranking, Prosecution and Strategy, World Trademark Review 1000 Guide
  • Silver ranking, Enforcement and Litigation, World Trademark Review 1000 Guide
  • Distinguished Advisor, Advertising & Marketing 2025, Financier Worldwide Magazine
  • Recommended Lawyer, Contentious IP, Doyles Guide
  • Member of Intellectual Property Society of Australia and NZ (IPSANZ)
  • Member of International Trademark Association (INTA)
  • Member of INTA Leadership Committees for Geographical Indications and Pro Bono (-2025)
  • Masters in IP Law, University of Melbourne
  • LLB and BA, University of Canterbury