Geoff Bloom

Geoff Bloom is one of the few partners in Australia specialising in the health and life sciences industries. Geoff combines a grasp of the commercial, policy, and medical and scientific aspects of clients’ businesses with a deep understanding of the laws regulating health and life sciences. The result for clients is to maximise their position while minimising regulatory risk.

Geoff advises health and life sciences clients across the gamut of their legal issues. He advocates for clients in frequent engagements with the TGA, health and medical profession regulators across all jurisdictions, and NCAT and VCAT. Clients include pharma and medical device companies, medicinal cannabis businesses, health services providers including telehealth, IVF, pathology and pharmacy, contract research organisations and universities, and health and medical professionals.

 

Memberships, Accreditation and Activities

  • Independent Director, Medicinal Cannabis Council Australia, 2026 – Current
  • Best Lawyers, Health & Aged Care, 2009 – Current
  • Best Lawyers, Privacy and data protection, 2012 – Current
  • Author of CCH Pinpoint® Privacy Law, 2015 – 2021
  • Taught undergraduate course at UNSW Law School, Medicine and the Law, 2005 and 2006
  • University Medal in Government, Sydney University, 1990

Expertise

Geoff covers all aspects of health and life sciences, including:

  • Regulation and commercialisation of medicines, devices, biologicals, medicinal cannabis and veterinary medicines
  • Responding to complaints and investigations by, and challenging decisions of, health and life sciences regulators, including TGA, HCCC, NSW Health’s Pharmaceutical Regulatory Unit, and APVMA
  • Represented medical practitioners on investigations and disciplinary proceedings by the HCCC, AHPRA, Medical Council of NSW, Pharmacy Council of NSW, Professional Services Review and other regulators
  • Regulatory, structuring and compliance advice, and preparation operational agreements for businesses cultivating, producing, manufacturing and supplying medical cannabis
  • Health professional disciplinary cases
  • Innovative business structures for vertically integrated telehealth businesses across clinic, pharmacy and wholesale tiers, in cosmetic injectables, medicinal cannabis, weight loss, veterans’ health, and peptides.
  • IVF regulatory and commercial advice
  • Pharmacy regulation and business structures
  • Clinical trials, research governance and disputes between contract research organisations and sponsors of trials
  • Governance of peak medical and other health profession bodies
  • Reimbursement, including Medicare, private health insurance, and PBAC and MSAC processes
  • Regulation of advertising of health services and therapeutic goods, and responding to allegations of breaches of advertising rules

Recent Matters

  • Restructuring of a large Australian telehealth business to address regulator concerns, involving regulator engagement, responding to professional disciplinary investigations, and redrafting of core operational agreements and policies
  • Opinion on inclusion on the AICIS Inventory of cosmetic incorporating human tissue as the active ingredient
  • Representing applicant for registration of a post-surgical analgesic on the Australian Register of Therapeutic Goods in challenging TGA decision to refuse registration at the Administrative Review Tribunal
  • Legal support for the development of a new women’s health and weight loss telehealth business, including business structuring advice, regulatory advice and drafting commercial agreements covering professional standards, advertising restrictions, and interactions between prescribers, the preferred pharmacy business and wholesalers of prescription medicines
  • Campaign to achieve amendments to state medicines legislation, involving drafting position papers, liaison with lobbyist, and building an industry coalition
  • Assistance navigating re-structure of member-based peak specialist medical profession peak body, including drafting position papers, presenting at board and general meetings, drafting constitutional amendments and negotiating new agreements with key stakeholders
  • Preparation of procurement agreements for IVF providers to acquire donor eggs and sperm from overseas donor gamete banks, and preparation of successful applications to the Victorian Assisted Reproductive Treatment Authority to import donor eggs

Webinars

Therapeutic Goods Act Boundary Issues

Memberships, Accreditation & Activities

  • Independent Director, Medicinal Cannabis Council Australia, 2026 – Current
  • Best Lawyers, Health & Aged Care, 2009 – Current
  • Best Lawyers, Privacy and data protection, 2012 – Current
  • Author of CCH Pinpoint® Privacy Law, 2015 – 2021
  • Taught undergraduate course at UNSW Law School, Medicine and the Law, 2005 and 2006
  • University Medal in Government, Sydney University, 1990